Today we have two examples of how to do the poster for an adult thriller. One of them's bad, the other's simply outstanding.
First up is the lazy, lazy Fair Game design. I'm really interested in this movie but the marketing team seems to want to make me look elsewhere. First up was that by-the-numbers trailer that made the plot seem like a Lifetime drama and not the actual, too amazing to be real, spy story it is. Now there's this lackluster poster that seems to have been made by the kind of person who had trouble staying inside the line when coloring as a child (those titles couldn't be less symmetrical if they tried! It's impossible to read what this poster has to say with words everywhere!).
Then there's the fact that the actors seem to be in completely different movies. Naomi Watts seems to be auditioning to play Matt Damon in a Bourne poster (not coincidentally Doug Liman directed this and the first Bourne installment) and Sean Penn seems to be still playing Harvey Milk.
Next we have this incredible design for, wait for it, the new Paul Haggis movie.
That was enough of a surprise for me before digging into the richness of the poster and how it plays with the "movie star floating head" in an unexpected way. Reminds me of that poster form Premonition with Sandra Bullock's face made out of branches.
Excellent all over.
Seen anything interesting in your theater lobby?
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